Global, real-time events like the Olympic Games don’t just attract athletes and sponsors. They attract adversarial narratives and influence operators. The audience is worldwide, emotions run high, and the information environment is primed for speed, ambiguity, and viral “packaging.”
Last December, the U.S. State Department announced a visa restriction policy targeting five Europeans, including GDI's co-founder Clare Melford, on the grounds of protecting freedom of speech. Yet, these draconian measures do nothing but harm both the public and the advertising industry.
In 2026, the EU’s digital rulebook (DSA, DMA, and AI Act) faces a critical enforcement phase amid intense US opposition and geopolitical pressure. The year will determine if Europe can uphold its rights-based regulatory model or if external threats will undermine its digital sovereignty.
A recent outbreak of Mpox is being weaponised by malign actors alone, echoing similar hate speech, pseudoscience and conspiracy theories of previous public health emergencies.
Policy loopholes allow legal but harmful content to proliferate online. The Southport riots show just how harmful these loopholes can be.
The Summer Olympics offer an opportunity for the world to unite - and for disinformation actors to distort and divide.





