April 14, 2022
Global Disinformation Index (GDI) has partnered with Jounce Media to launch the industry’s first solution to protect brands from funding disinformation across web, mobile app, and connected TV inventory.
As programmatic buyers expand their campaigns across devices and rapidly increase investments in connected TV, disinformation publishers find new vectors to monetize their content. Research from Jounce Media indicates that more than half of ad-supported disinformation trades through mobile app and CTV auctions. A web-only lens to disinformation management is insufficient in today’s programmatic supply chain.
Through a comprehensive mapping of every app distributed by Apple, Google, Roku, Amazon, Samsung, LG, Vizio, Xbox, and Playstation, Jounce Media can identify the full portfolio of apps developed by any publisher. With this mapping, GDI expands its disinformation exclusion list to the full breadth of web, mobile app, and CTV inventory that is available to programmatic buyers.
The solution is available immediately and is compatible with every programmatic buying system. Current GDI customers should contact email@example.com to secure access to cross-screen exclusion lists.
About Global Disinformation Index
The Global Disinformation Index is a UK-based not-for-profit that operates on the three principles of neutrality, independence and transparency. Our vision is a world free from disinformation and its harms. Our mission is to catalyse industry and government to defund disinformation. We provide disinformation risk ratings of the world’s news media sites. For more information, visit www.disinformationindex.org.
About Jounce Media
Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Jounce Media maintains the industry’s most trusted database of programmatic supply chains and uses that data asset to build custom bidding models for marketers, track monetization benchmarks for publishers, and publish industry-leading research. For more information, visit jouncemedia.com.
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