Our Research

As a data-driven organisation, research lies at the core of everything we do. We assess disinformation risk across the open web, study media markets around the world, catalogue brand safety incidents, measure advertising spend, identify policy interventions and more.

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Research

Ad Tech Policy and Enforcement Gaps: Challenges and Solutions

GDI analysed current ad tech policies and their enforcement in the present policy landscape. Read our recommendations on how to strengthen initiatives aimed at protecting our online spaces from harmful content.

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Why is anti-LGBTQ+ disinformation being funded by advertising?

GDI has observed ad tech companies monetising anti-LGBTQ+ disinformation during Pride month 2022.

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Ukraine Conflict Series: ad-funded disinformation, corporate responsibility and policy solutions (Report 5)

GDI continues to track and report on new examples of how disinformation linked to the ongoing conflict in Ukraine is being funded by online advertising. GDI calls for global policymakers and ad tech companies to take immediate action against the monetisation of disinformation. This report covers examples in English and Serbian.

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Ukraine Conflict Series: ad-funded disinformation, corporate responsibility and policy solutions (Week 4)

GDI continues to track and report on new examples of how disinformation about the ongoing conflict in Ukraine is being funded by online advertising. GDI calls for global policy and ad tech companies to take immediate action against the monetisation of disinformation. This report covers examples in English, French, and Spanish.

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Country Study

Disinformation Risk Assessment: The Online News Market in Argentina 2022

GDI’s latest assessment of Argentina’s media market provides an overview of insights into the Argentinian media market and its overall levels of disinformation risk, along with the strengths and challenges the sites face in mitigating disinformation risks.

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Ad-Funded Disinformation on the Ukraine Conflict: Ad tech companies, affected brands, policy solutions (Week 3)

GDI continues to track and report on new examples of how disinformation about the ongoing conflict in Ukraine is being funded by online advertising. While it is commendable that Google has implemented some article-level demonetisation, further action is needed to effectively disrupt disinformation and its harms. This report covers examples in English, French, and Russian.

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